You are free!

You are free is a project made of values. Values that we use as tools to build a commitment of fairness to you, the racing motorcyclists community we aim to serve.

Setting you free from unfair inflated prices, basing our company focus not mainly on high margins.

Free from products of undisclosed origins, letting you know exactly what you buy and where it comes from.

Our team is made of in-house artisans, working in a safe and passionate environment, setting you free by supporting working conditions against human rights.

Values

Values are those things deep inside of every person, deep inside all of us, pushing and guiding us through all of our decisions; setting our purpose…

Uniqueness

We are not one of those companies aiming to do everything, we decided to only do a few things and to bring them to their zenith. Those things are premium, custom made leathers and specialized assistance and customer care, both on and off the track.

Cooperation

For everything we don’t craft or create ourselves we’ve put in place strong relations with highly specialised companies, who share our vision and passion for sport bikes and racing.

Honesty

We will never sell you “aria fritta*” our products are designed and supplied with every aspect of your suit having been manufactured in Italy. Functionality, modern design, a high level of customization and premium customer care are the certainties and values we offer you. Honesty also means freedom from inflated prices associated with distribution and wholesale costs that we’ve stripped away from the process. In addition, honesty means a genuine product, from a single point of origin, so you know exactly what you are buying and where it comes from. Our honesty extends to our dedicated in-house artisans working in a safe, fair, supportive and passionate environment.

*aria fritta: an Italian way to describe something that is sold as innovative and inspired but is just something usual, standard, already seen but slightly revised.

Customer-Centric

As a direct to consumer brand specialised in the production of BeSpoke leathers. Our commitments is completely for the riders; every product and service is designed always keeping our focus on the rider. The only person that is ever going to use your suit is you. Being customer-centric to us means that the product is designed for you but still has to be a fair price, freeing you from artificially inflated prices that come from adding stages to the process you don’t need. Last but not least we have designed an absolutely premium customer service, both at our factory in Italy and at the race track, reaching as many championships as we can and as many motorcyclists as we can. This shows you our passion and commitment to see as many riders as possible in one of our suits, providing the full BeSpoke service we are renowned for.

Craftsmanship

40 years of highly-skilled, handcrafting Italian tradition is a value that very few companies can brag about. We are one of those few, specialist, craft orientated companies. During our history, even when outsourcing seemed to be the easiest solution and sometimes the only option, we held strong, we kept our production in Italy, in our factory. Believing in the value of it. Now we can say we were right, every single artisan involved in the production process adds extra-value to the product itself, bringing to it personal effort and decades of experience. This world class craftsmanship is fused into everything we do and you will feel the difference.

Safety

Safety is not merely a word, it is not even merely one of our values. It is much more! It is one of the 5 essences of our products and identity; together with art, artisans, assistance and performance. Safety is the final purpose of everything we do, safety is that essence that needs to come to the fore when things doesn’t go to plan. Safety is a huge part of the work of our technicians – and our artisans realise this and keep on improving; day after day, year after year, season after season, crash after crash. Safety is the responsibility we have to the person we are protecting and that is why there is no line, no choice of material, no stitching, no choice that is left to chance. It’s continuing our research and selection, it’s continuing our evolution on and off the race track, through our racing services and development units.

Creativity

A BeSpoke product is like a white canvas and that’s why creativity is fundamental. Creativity does mean to design beautiful things, to match colours and materials, but creativity also has a deeper meaning to us. Creativity means inventing solutions to solve issues and avoid problems connected to premium apparel for riders. Creativity means finding solutions to make riders lives better and easier because in the end we don‘t work for ourselves, we work for you.

DESIGN NOW!