Exclusive doesn’t mean unobtainable: custom-made for everyone.
Why is Vircos‘s production entirely customized? Why don’t they try to expand further and get into retailing? For one very simple reason: we are artisans.
Why do you only make custom-made suits? Oh, we’ve been asked this very question many many times, and we are glad to answer every time.
The answer is our very own mission: for many years, our goal has been to be able to provide an exceptional experience for everyone who wants to enter the biking world. A professional service: the same we reserve for professional riders.
Truth is, we have grown a lot in the last few years, which will lead you to ask: why limiting customers visits to the paddock? Why not creating a large-scale collection that would allow us to sell our products to everyone with greater freedom and, that goes without saying, greater profit?
Well, because we are artisans. Large-scale distribution has never been part of our business model, and it never will. Our headquarters, in fact, are structured so that the design, graphic and manufacturing departments are always the same.
We know how we work, and we want to continue to do it in the best possible way. We believe that maintaining craftsman standards of love and care is the best way to create suits that are both technologically advanced and beautiful to look at. Also, they must fully represent their owner’s personality.
Sometimes the owner is a pro rider. Sometimes they are amateurs. It doesn’t really matter: our approach is the same, with anyone who comes to our factory looking for a great suit. Same level of attention. Same opportunity to create something unique.
Now you tell me: how could we do the same at a large scale? We should standardize. And we love customizing. So do the riders.
Materials and technology for everyone
We like the way we work. Picking the materials we deem the best, and most of all, using the best technology available. We like to do that for everyone. When we research and develop new solutions, our goal is to share protection technologies: if you fall, you fall, whether you are a professional or not.
Everybody should feel as safe as a MotoGp or WSBK rider. Period.
Ambitious? Probably.
We have always been ambitious, and providing an amateur with the same experience as that of a professional rider, is very ambitious for sure.
Still, we believe it is possible. Because of our ambition, we were awarded the artistic craftsmanship status by the Camera di Commercio. We can now say our products are characterized by their aesthetic value, we can prove they are part of the Italian cultural heritage. That’s why we believe it is possible.
It is possible, when you combine craftsmanship with a computerized and technologically advanced management. It is possible, when you maintain a direct relationship with the riders. It is possible, when you create personalized suits on a human scale (and not a multinational scale).
We love racing at all levels. We love the biking world. We love the smell of tires burning on the track. We love breathtaking sprints. We love the warmth we always find in the paddock during a race.
This is why we are convinced that anyone who decides to enter this wonderful world, deserves to live a full-on wonderful experience.
Because, after all, all riders deserve to feel like pro-riders.
